A pink restaurant adorned with a bright pink neon sign, highlighted in the Burzee design and branding case study.
 A pink restaurant adorned with a bright pink neon sign, highlighted in the Burzee design and branding case study.
 A pink restaurant adorned with a bright pink neon sign, highlighted in the Burzee design and branding case study.
 A pink restaurant adorned with a bright pink neon sign, highlighted in the Burzee design and branding case study.

A Brand Built on British

Style Donner in Dubai

A Brand Built on British

Style Donner in Dubai

The idea for British Style Doner was born out of a simple craving — that familiar, nostalgic taste of a proper British-style doner kebab that just couldn’t be found anywhere in Dubai.


With the increase of people who’d lived their whole lives in the UK moving out to Dubai, the usual flavoursome Donner from a UK Takeaway they know so well - the soft pita, perfectly seasoned lamb or chicken, fresh salad, and that unmistakable sauce combos was a taste that maybe Dubai was craving for.

The idea for British Style Doner was born out of a simple craving — that familiar, nostalgic taste of a proper British-style doner kebab that just couldn’t be found anywhere in Dubai.


With the increase of people who’d lived their whole lives in the UK moving out to Dubai, the usual flavoursome Donner from a UK Takeaway they know so well - the soft pita, perfectly seasoned lamb or chicken, fresh salad, and that unmistakable sauce combos was a taste that maybe Dubai was craving for.

The idea for British Style Doner was born out of a simple craving — that familiar, nostalgic taste of a proper British-style doner kebab that just couldn’t be found anywhere in Dubai.


With the increase of people who’d lived their whole lives in the UK moving out to Dubai, the usual flavoursome Donner from a UK Takeaway they know so well - the soft pita, perfectly seasoned lamb or chicken, fresh salad, and that unmistakable sauce combos was a taste that maybe Dubai was craving for.

When the founders of Burzee moved to Dubai, they quickly realized that while the city had countless amazing shawarma and food spots but none quite captured that distinct British takeaway flavor, orginating and still a Turkish and Kurdish concept they decided to bring it here themselves.


British Style Doner combines Dubai’s love for bold flavors with the UK’s classic takeaway style — juicy, thinly sliced doner meat, fluffy naan wraps or chips, and homemade sauces that hit just right. It’s more than a meal; it’s a memory brought to life for anyone missing that familiar taste of home.


Now, that same street food icon has made its way to Dubai — proudly served in the UAE.

When the founders of Burzee moved to Dubai, they quickly realized that while the city had countless amazing shawarma and food spots but none quite captured that distinct British takeaway flavor, orginating and still a Turkish and Kurdish concept they decided to bring it here themselves.


British Style Doner combines Dubai’s love for bold flavors with the UK’s classic takeaway style — juicy, thinly sliced doner meat, fluffy naan wraps or chips, and homemade sauces that hit just right. It’s more than a meal; it’s a memory brought to life for anyone missing that familiar taste of home.


Now, that same street food icon has made its way to Dubai — proudly served in the UAE.

When the founders of Burzee moved to Dubai, they quickly realized that while the city had countless amazing shawarma and food spots but none quite captured that distinct British takeaway flavor, orginating and still a Turkish and Kurdish concept they decided to bring it here themselves.


British Style Doner combines Dubai’s love for bold flavors with the UK’s classic takeaway style — juicy, thinly sliced doner meat, fluffy naan wraps or chips, and homemade sauces that hit just right. It’s more than a meal; it’s a memory brought to life for anyone missing that familiar taste of home.


Now, that same street food icon has made its way to Dubai — proudly served in the UAE.

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Logo Concepts

A logo with a symbol/icon, think the apple ‘apple’ as well as a text logo integrated/additionally.


Initially named Food & Chill, to capture the Food essence as well as capturing how they were would also be a Shisha Cafe, hence the word ‘chill’.


Although set on the name, after the various stages

A logo with a symbol/icon, think the apple ‘apple’ as well as a text logo integrated/additionally.


Initially named Food & Chill, to capture the Food essence as well as capturing how they were would also be a Shisha Cafe, hence the word ‘chill’.


Although set on the name, after the various stages

A logo with a symbol/icon, think the apple ‘apple’ as well as a text logo integrated/additionally.


Initially named Food & Chill, to capture the Food essence as well as capturing how they were would also be a Shisha Cafe, hence the word ‘chill’.


Although set on the name, after the various stages

of logo designs and concept and working through the Logos and also the Branding for the Packaging, store signage, social media setup and more.


As we reached the later stages they found the name to be marmite and opted to have it changed, although not ideal we adapted the chose logo to the new name as best as possible with the time permitted. Born ‘Burzee’.

of logo designs and concept and working through the Logos and also the Branding for the Packaging, store signage, social media setup and more.


As we reached the later stages they found the name to be marmite and opted to have it changed, although not ideal we adapted the chose logo to the new name as best as possible with the time permitted. Born ‘Burzee’.

of logo designs and concept and working through the Logos and also the Branding for the Packaging, store signage, social media setup and more.


As we reached the later stages they found the name to be marmite and opted to have it changed, although not ideal we adapted the chose logo to the new name as best as possible with the time permitted. Born ‘Burzee’.

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Logo Design Concept for Food & Chill - Final Variation
Logo Design Concept for Food & Chill - Final Variation
Logo Design Concept for Food & Chill - Final Variation
Logo Design Concept for new name Burzee - Final Variation
Logo Design Concept for new name Burzee - Final Variation
Logo Design Concept for new name Burzee - Final Variation

Branding

When it comes to branding we feel it’s everything or nothing. What’s the idea of a flash logo without proper branding whether it's a shop or service,

When it comes to branding we feel it’s everything or nothing. What’s the idea of a flash logo without proper branding whether it's a shop or service,

When it comes to branding we feel it’s everything or nothing. What’s the idea of a flash logo without proper branding whether it's a shop or service,

whether it’s physical or digital. When the appearance of the rest doesn’t look established like what you’re promoting, it doesn't speak volume. From Signage to Products & Consumables all the way to screens and menus we did the full shabang for Burzee during Launch.

whether it’s physical or digital. When the appearance of the rest doesn’t look established like what you’re promoting, it doesn't speak volume. From Signage to Products & Consumables all the way to screens and menus we did the full shabang for Burzee during Launch.

whether it’s physical or digital. When the appearance of the rest doesn’t look established like what you’re promoting, it doesn't speak volume. From Signage to Products & Consumables all the way to screens and menus we did the full shabang for Burzee during Launch.

Burzee Outside Signage showing Logo Variations
Burzee Outside Signage showing Logo Variations
Burzee Outside Signage showing Logo Variations
Burzee Packaging Design - Large Takeaway Bag
Burzee Packaging Design - Large Takeaway Bag
Burzee Packaging Design - Large Takeaway Bag
Burzee Packaging Design - Fries/Chip Bag, Plastic Cups, Boxes, Papers, Bags
Burzee Packaging Design - Fries/Chip Bag, Plastic Cups, Boxes, Papers, Bags
Burzee Packaging Design - Fries/Chip Bag, Plastic Cups, Boxes, Papers, Bags
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Burzee Packaging Design - Small Takeaway Bag
Burzee Packaging Design - Small Takeaway Bag
Burzee Packaging Design -  Burger Wrapping
Burzee Packaging Design -  Burger Wrapping
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Burzee Packaging Design - Small Takeaway Bag
Burzee Packaging Design -  Burger Wrapping

Social Media

Social Media

Prior to Launch and with the shop being built as launch was closing in. Time was running short and the social pages needed presence, so in the

Prior to Launch and with the shop being built as launch was closing in. Time was running short and the social pages needed presence, so in the

Prior to Launch and with the shop being built as launch was closing in. Time was running short and the social pages needed presence, so in the

interim (waiting for a full proper photoshoot), we worked some magic with a combination of photos taken off site as well some stock images and graphic design, we got the posts created showcasing the launch dates, opening posts and menu items.

interim (waiting for a full proper photoshoot), we worked some magic with a combination of photos taken off site as well some stock images and graphic design, we got the posts created showcasing the launch dates, opening posts and menu items.

interim (waiting for a full proper photoshoot), we worked some magic with a combination of photos taken off site as well some stock images and graphic design, we got the posts created showcasing the launch dates, opening posts and menu items.

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Burzee Social Media Designs - Phone Overview
Burzee Social Media Designs - Phone Overview
Burzee Social Media Designs - Phone Overview
Burzee Social Media Designs - Social Media Posts
Burzee Social Media Designs - Social Media Posts
Burzee Social Media Designs - Social Media Posts