CLU-Raesha-Rose-Floristry-Branding-Banner-Case-Study
CLU-Raesha-Rose-Floristry-Branding-Banner-Case-Study
CLU-Raesha-Rose-Floristry-Branding-Banner-Case-Study
CLU-Raesha-Rose-Floristry-Branding-Banner-Case-Study

Raesha & Rose

Floristry & Floral Designer

Raesha & Rose

Floristry & Floral Designer

Raesha & Rose is a floral design brand specialising in creating elegant flower arrangements. Bespokely made arrangements for weddings, events, and everyday occasions.

Raesha & Rose is a floral design brand specialising in creating elegant flower arrangements. Bespokely made arrangements for weddings, events, and everyday occasions.

Raesha & Rose is a floral design brand specialising in creating elegant flower arrangements. Bespokely made arrangements for weddings, events, and everyday occasions.

With a high attention to detail, creativity, and use of fresh, high quality lasting flowers,


Raesha & Rose Florist approached CLU Studios looking for a new logo that captured the elegance and premium quality of their floral services. Designs that are sophisticated and instantly recognisable. Think Cristian Dior but Floristry.

With a high attention to detail, creativity, and use of fresh, high quality lasting flowers,


Raesha & Rose Florist approached CLU Studios looking for a new logo that captured the elegance and premium quality of their floral services. Designs that are sophisticated and instantly recognisable. Think Cristian Dior but Floristry.

With a high attention to detail, creativity, and use of fresh, high quality lasting flowers,


Raesha & Rose Florist approached CLU Studios looking for a new logo that captured the elegance and premium quality of their floral services. Designs that are sophisticated and instantly recognisable. Think Cristian Dior but Floristry.

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Logo Concepts

Above are some of the initial logo concepts picked from various first iteration documents. We drafted, designed and explored a range of logos that fit the brief and then further exploring designs based on feedback.


After going back and forth we settled on the below concepts.

Above are some of the initial logo concepts picked from various first iteration documents. We drafted, designed and explored a range of logos that fit the brief and then further exploring designs based on feedback.


After going back and forth we settled on the below concepts.

Above are some of the initial logo concepts picked from various first iteration documents. We drafted, designed and explored a range of logos that fit the brief and then further exploring designs based on feedback.


After going back and forth we settled on the below concepts.

A combination of the letter R in a pattern to create a repeated pattern modified to fit each letter seamlessly to appear like Rose Petals as well as integrating the centre of the rose in to the logo to further integrate the rose and make it as seamless as possible, See below to see the range from subtle to striking. Our personal favourite being the maroon with 8 R's and the integrated centre. The client opted for a full visible rose integrated in to the centre with a full stem.

A combination of the letter R in a pattern to create a repeated pattern modified to fit each letter seamlessly to appear like Rose Petals as well as integrating the centre of the rose in to the logo to further integrate the rose and make it as seamless as possible, See below to see the range from subtle to striking. Our personal favourite being the maroon with 8 R's and the integrated centre. The client opted for a full visible rose integrated in to the centre with a full stem.

A combination of the letter R in a pattern to create a repeated pattern modified to fit each letter seamlessly to appear like Rose Petals as well as integrating the centre of the rose in to the logo to further integrate the rose and make it as seamless as possible, See below to see the range from subtle to striking. Our personal favourite being the maroon with 8 R's and the integrated centre. The client opted for a full visible rose integrated in to the centre with a full stem.

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CLU-Raesha-Rose-Flority-Branding-Logo-Primary
CLU-Raesha-Rose-Flority-Branding-Logo-Primary
CLU-Raesha-Rose-Flority-Branding-Logo-Primary
CLU-Raesha-Rose-Flority-Branding-Logo-Primary
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CLU-Raesha-Rose-Flority-Branding-Logo-Secondary
CLU-Raesha-Rose-Flority-Branding-Logo-Secondary
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CLU-Raesha-Rose-Flority-Branding-Logo-Tertiary
CLU-Raesha-Rose-Flority-Branding-Logo-Tertiary

Branding

Colourways, artwork and subtle design to compliment the logo as the forefront of the branding.

Colourways, artwork and subtle design to compliment the logo as the forefront of the branding.

Colourways, artwork and subtle design to compliment the logo as the forefront of the branding.

Building the logo in to the various materials required. From Business Cards to Leaflets, as well as Aftercare Cards, Ribbons, Stickers, Hatboxes and more to come!

Building the logo in to the various materials required. From Business Cards to Leaflets, as well as Aftercare Cards, Ribbons, Stickers, Hatboxes and more to come!

Building the logo in to the various materials required. From Business Cards to Leaflets, as well as Aftercare Cards, Ribbons, Stickers, Hatboxes and more to come!

CLU-Raesha-Rose-Flority-Branding-1-BusinessCards
CLU-Raesha-Rose-Flority-Branding-1-BusinessCards
CLU-Raesha-Rose-Flority-Branding-1-BusinessCards
CLU-Raesha-Rose-Flority-Branding-2-ThankYou-Card
CLU-Raesha-Rose-Flority-Branding-2-ThankYou-Card
CLU-Raesha-Rose-Flority-Branding-2-ThankYou-Card
CLU-Raesha-Rose-Flority-Branding-3-Ribbon
CLU-Raesha-Rose-Flority-Branding-3-Ribbon
CLU-Raesha-Rose-Flority-Branding-3-Ribbon
CLU-Raesha-Rose-Flority-Branding-4-Tape
CLU-Raesha-Rose-Flority-Branding-4-Tape
CLU-Raesha-Rose-Flority-Branding-4-Tape
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CLU-Raesha-Rose-Flority-Branding-5-FlowerBox
CLU-Raesha-Rose-Flority-Branding-6-HatBox
CLU-Raesha-Rose-Flority-Branding-6-HatBox
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Social Media & Website

In progress, check back in to see the finish product

In progress, check back in to see the finish product

In progress, check back in to see the finish product

In progress, check back in to see the finish product

In progress, check back in to see the finish product

In progress, check back in to see the finish product

CLU-Raesha-Rose-Flority-Website-Example-Preview
CLU-Raesha-Rose-Flority-Website-Example-Preview
CLU-Raesha-Rose-Flority-Website-Example-Preview
CLU-Raesha-Rose-Flority-Website-Example-Preview